King-F continues to put New Brunswick on the map with his latest visual for his “Off The Rip/Poppin” freestyle. Starting off rapping in what appears to be a local Chinese restaurant, some of his closest friends stand behind him symbolically hyping him and the song up to another level. He makes sure to include his own brand with #FASTLIFEPLAYFORKEEPS apparel and references throughout the entire freestyle. About a minute in to the video, he includes a clip of a man chatting about the streets and the quality of talented individuals in New Jersey, specifically in New Brunswick. It is unequivocal with its message and matching visual, and overall a cool music video. Check out the entire video above!